A column of metallic type scales the former Zenger Transformer Substation in Prague, melding the historic venue with the visual identity of the new art institution housed in its space. Conceived by the Czech Republic-based Studio Najbrt, the uniquely positioned logo wraps vertically around the corner of the Kunsthalle Praha building and is based on a typeface by German designer Jan Tschichold, who created it in the 1930s around the time the station was built. Construction involved modeling the hinged letters in paper and modifying the forms to account for the central bend, a lengthy process you can see more of Studio Najbrt’s Instagram.
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